Our vision is to empower people with a personalized diet to improve health and decrease the risk of chronic diseases with food.
Our story began in 2008
with a phone call from an urgent care center telling us our close friend TJ was being transported via helicopter to a larger hospital north of us.
A land surveyor by trade, he had been working alone in a remote field when he suffered excruciating pain and drove himself to the nearest clinic.
As I drove to each Emergency Room north of here, I was told he had been rerouted to the next hospital. I was increasingly anxious with each stop. Something wasn't right.
45 miles later, I finally caught up with him. He had been admitted and was in emergency surgery.
A deadly heart attack
TJ had suffered a deadly heart attack, known as the 'widow maker'. They had flown him into the cardiac hospital where I had worked for many years as a critical care RN in the open heart unit. Ironically, he had surveyed the heliport pad his helicopter landed on.
30 minutes later I was at his bedside in a critical care unit.
Against all odds, he had survived.
NuTrak was born
TJ knew he was having a heart attack the minute the crushing chest pain took his breath away.
What he didn't know was he only had a 12% chance of surviving it.
He also didn't know a better quality diet could lower his future mortality rate by 40%.
But diet guidelines like 'eat less fat' or 'cut down on salt' just weren't enough with stakes this high.
It was this day, March 12, 2008 that NuTrak was born.
The Chronic Disease Epidemic
Chronic diseases like heart disease, high blood pressure, asthma, cancer, and diabetes are some of the most deadly, common and costly medical conditions globally.1 2 3
1 in 2 adults worldwide have one chronic disease 5
1 in 3 adults have multiple chronic diseases 5
Healthcare costs are 5 times higher with diseases 4
Chronic diseases cause 7 in 10 deaths globally 5
NuTrak lets you build personalized diet solutions that can prevent, treat, or even reverse diet related diseases.
1 CDC. About Chronic Diseases. Centers for Disease Control and Prevention. Published April 28, 2021. https://www.cdc.gov/chronicdisease/about/index.htm
2 Hajat C, Stein E. The global burden of multiple chronic conditions: A narrative review. Preventive Medicine Reports. 2018;12:284-293. doi:10.1016/j.pmedr.2018.10.008
3 WHO. Noncommunicable diseases. Who.int. Published April 13, 2021. https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases
4 Infographic: The Costs of Chronic Disease: Implications for Health Care. Motivational Interviewing MI Health Coach CCP Certification. Published February 14, 2014. https://healthsciences.org/Infographic-The-Costs-of-Chronic-Disease-Implications-for-Health-Care
5 About Global NCDs | Division of Global Health Protection | Global Health | CDC. www.cdc.gov. Published May 26, 2020. Accessed December 26, 2021. https://www.cdc.gov/globalhealth/healthprotection/ncd/global-ncd-overview.html#:~:text=NCDs%20kill%2041%20million%20people
6 Multiple Chronic Conditions Chartbook. Gerteis J, Izrael D, Deitz D, LeRoy L, Ricciardi R, Miller T, Basu J. Multiple Chronic Conditions Chartbook. AHRQ Publications No, Q14-0038. Rockville, MD: Agency for Healthcare Research and Quality. April 2014. https://www.ahrq.gov/sites/default/files/wysiwyg/professionals/prevention-chronic-care/decision/mcc/mccchartbook.pdf
Make a global impact with us
Change your health. Change global health.
$1 trillion worth of food is wasted per year; that's enough to feed 2 billion people in the world.
700 million people, 1 in 4 globally, don't know where their next meal is coming from.
We’re donating 10% of our profits to Feeding America and The Hunger Project.
Let's change the world.